American
Innovation

Nate Morris

Nate Morris is the founder of Morris Industries, a Lexington, Kentucky-based conglomerate that is reimagining the industrial economy. Morris’s passion to solve the environmental threats posed by global waste was pivotal in his founding of Rubicon, a software company focused on waste and recycling, and the signature asset of Morris Industries.

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Founded with a $10,000 line of credit, Rubicon now operates in 20 countries on 5 continents, with a valuation in excess of $1 billion. The company helps Fortune 500 organizations, main street businesses, and municipalities around the world move toward zero waste. Under Morris’s leadership as Chairman and CEO, Rubicon has become a catalyst for groundbreaking change across the waste management sector. Rubicon has been recognized as “One of the World’s Most Innovative Companies” by Fast Company and as an “Industry Disruptor” by Inc. Magazine.

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“You cannot disrupt the status quo if you are not willing to do everything differently.”

Nate Morris

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