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American Innovation is the foundation of our nation’s ideals and the cornerstone of its future.

Nate Morris

Rubicon

Using technology to drive environmental innovation, Rubicon helps turn businesses into more sustainable enterprises, and neighborhoods into greener and smarter places to live and work. The company is a Certified B Corporation – alongside other esteemed, sustainability-focused brands like Patagonia, Method, AppHarvest, and Allbirds – affirming that it meets the highest standards of verified social and environmental performance.

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Latest blog posts

A Signing Ceremony for a Plumber

Signing ceremonies are a common occurrence this time of year when students graduate from high school and college and begin taking their next steps into the larger world. They are usually… June 28, 2022

On Elvis and “TCB”

On the release of the new film about Elvis, I wanted to share some of my recollections and favorite facts about “The King.” Elvis was such an inspirational and motivational… June 24, 2022

Highlights

The Growing Problem of Rural Waste

Lexington, Kentucky-based think tank, The Rubicon Institute, aims to educate companies and consumers about trash and address the issues our current waste crisis is exacerbating—specifically focusing on rural waste, urban… June 22, 2022