Morris Industries is a Lexington, Kentucky-based conglomerate that is reimagining the industrial economy. The organization works to identify disruptive and sustainable companies with unrealized growth potential, whose current ownership desires an exit strategy, requires capital, or needs a more experienced management team to continue its growth.

Steeped in the spirit of social enterprise, Morris Industries is built on a belief that market-driven innovation can support sustainability goals, drive profit, and equip businesses to solve society’s biggest challenges.

Guiding principles

Essential to the success of Morris Industries are the values on which the company is built. These guiding principles help foster a culture of positive energy and outcomes, inspiring and fueling all of our work in the world.

We conduct all affairs honestly and ethically, adhering to a belief that the way we work is just as important as the outcomes we achieve.

We create long-term value for customers, employees, and society at large, achieving superior results by pursuing excellence in sustainability, safety, and innovation in underserved industries.

We seek continuously to understand and acknowledge our limitations while striving for personal and professional improvement. We hold ourselves and each other accountable.

We treat everyone with dignity, honesty, and courtesy, appreciating the value of diversity while encouraging and practicing teamwork.

We create and adhere to workable plans for the future – budgeting, planning, and measuring the effectiveness of our actions in multiple dimensions.

We question the status quo, challenge the accepted limitations of business and society, and consistently seek out opportunities to learn from all of life’s experiences.


The signature asset of Morris Industries, Rubicon (NYSE: RBT) is a digital marketplace that provides a suite of software-as-a-service (SaaS) products for waste, recycling, and smart city solutions, and collects and analyzes data for businesses and governments worldwide.

Using technology to drive environmental innovation, Rubicon helps turn businesses into more sustainable enterprises, and neighborhoods into greener and smarter places to live and work. The company’s mission is to end waste, in all of its forms, by helping its partners find economic value in their waste streams and confidently execute on their sustainability goals.

Learn more about Rubicon

Source Global

A Certified B Corporation and key investment of Morris Industries, Source Global is on a mission to perfect water for every person, every place. By creating pure water from sunlight and air alone, the company offers the world’s first truly renewable drinking water system—clean, safe, and entirely off grid.

Explore the Source Global website


Another key component of the Morris Industries portfolio, 8VC is a team of entrepreneurs, engineers, investors, and philosophers. The organization partners with founders and entrepreneurs to build powerful technology platforms and create long-term economic and societal value. A unique blent of strengths and perspectives enables the team to model investment opportunities using multiple frameworks and help companies achieve breakthrough success.

Explore the 8VC website